Cookie Policy

This Cookie Policy explains how **Postly.co** (“Company,” “we,” “our,” or “us”) uses cookies, tracking pixels, web beacons, and similar technologies when you visit our website **https://postlyco.com** (“Website”) and use our services.

We believe in transparency. In alignment with global privacy regulations such as the **General Data Protection Regulation (GDPR)** and the principles of India's **Digital Personal Data Protection (DPDP) Act, 2023**, this policy outlines what these technologies are, why we use them, and your rights to manage their deployment on your device.

Cookies are small text files containing a string of alphanumeric characters that are downloaded to your computer, smartphone, or tablet when you visit a website. They act as a memory for the website, allowing it to recognize your device upon return visits, remember your configurations, and analyze navigation flows.

Cookies can be set by the website owner (called first-party cookies) or by third-party services whose features are integrated into the website (called third-party cookies).

As a digital marketing agency, we utilize cookies to enhance performance and analyze user trends. Cookies serve several functions:

• Optimizing Navigation: Allowing pages to load faster and keeping contact inputs populated while you navigate.
• Behavioral Analytics: Helping us understand which case studies, articles, and services are attracting the most engagement.
• Advertising ROI: Tracking whether visitors arriving from Google, Meta, or LinkedIn complete a contact inquiry, helping us measure the effectiveness of our ad spend.
• Remarketing: Serving personalized ads to users who have previously visited our case studies.

The cookies utilized on our Website are classified into the following categories:

A. Essential / Strictly Necessary Cookies

These cookies are vital for the basic operation of our Website, enabling basic security features, server-load routing, and accessibility settings. The Website cannot function correctly without these cookies. Because they are strictly necessary, they do not require consent and cannot be disabled through our consent manager.

B. Functional Cookies

Functional cookies allow our Website to remember choices you make (such as UI preferences, language layouts, or form state values) to provide a more personalized experience.

C. Analytics Cookies

Analytics cookies collect aggregate, anonymous statistics about how visitors interact with our Website. They help us count visits, track bounce rates, and map navigation journeys so we can optimize our code and user flows.

D. Performance Cookies

Performance cookies monitor page speeds and identify server loading problems. They ensure that our interactive media, video showcases, and graphics render smoothly.

E. Advertising & Marketing Cookies

These cookies track your browsing habits across different platforms to build a profile of your interests. They are set by third-party ad networks (like Google and Meta) to deliver relevant ads on their networks, limit ad frequency, and measure conversion success.

F. Social Media Cookies

These cookies are set by social networks integrated into our Website (e.g. LinkedIn, YouTube, Facebook) to enable you to view embedded media or share content directly. They are capable of tracking your browser across other sites to build an interest profile.

Some cookies on our Website are set by third parties. These organizations process data directly under their own privacy policies. Third-party integrations on our site include:

• Google: Supplies analytics (Google Analytics) and ad-tech tracking (Google Ads).
• Meta Platforms: Provides conversion tracking (Meta Pixel) for Facebook and Instagram.
• LinkedIn: Inserts Insight Tags to track professional traffic and lead conversions.
• Hosting & CDN: Vercel or similar providers set performance cookies to secure and accelerate server connections.

Our Website utilizes **Google Analytics (GA4)**, a web analysis service provided by Google LLC. Google Analytics uses cookies to analyze how visitors navigate our pages.

The information generated about your website usage is typically transmitted to and stored by Google on servers in the United States. However, we have activated **IP Anonymization** on our Website. This means your IP address is truncated within member states of the European Economic Area or other treaty countries before transfer, ensuring your IP cannot be directly used to identify your household. Google processes this data to compile reports on site activity for us.

We utilize the **Meta Pixel** (formerly Facebook Pixel) on our Website. This tracking technology is operated by Meta Platforms Inc.

The Meta Pixel allows us to track user behavior after they have been redirected to our Website by clicking on a Facebook or Instagram ad. This helps us monitor ad performance for statistical purposes. The data collected is anonymous to us, meaning we cannot view your personal social profile. However, Meta stores and processes this data. Meta can connect this data with your Facebook/Instagram account and use it for its own advertising purposes, in accordance with their Data Usage Policy.

Cookies expire after different durations:

• Session Cookies:These are temporary cookies that remain in your browser's cookie file only until you close your browser. They enable basic security and navigation during a single session.
• Persistent Cookies:These remain in your browser's cookie file for a set period (varying from 30 days to 2 years) or until you manually delete them. They store your preferences (like cookie consent choices) so you do not have to reset them on every visit.

You have the right to decide whether to accept or reject non-essential cookies. You can manage your preferences through our on-site cookie consent banner or by adjusting your browser settings.

Most web browsers are configured to accept cookies by default. However, you can adjust your browser settings to delete existing cookies, block new cookies, or alert you when a cookie is placed.

For detailed information on how to configure your specific browser, click the official links below:

• Google Chrome
• Apple Safari
• Microsoft Edge
• Mozilla Firefox

In compliance with GDPR and India's **DPDP Act, 2023**:

• We request your explicit consent before deploying any analytical, performance, advertising, or social media cookies.
• You can change or withdraw your consent choices at any time by clearing your browser cookies, which will re-trigger our cookie consent banner.
• We record your consent options in an anonymized log to comply with audit requirements.

If you choose to block or disable cookies, you will still be able to navigate our Website. However, certain sections may have limited functionality:

• Interactive contact planners, service chips selection, and form autofill preferences will not be retained.
• Embedded YouTube or Vimeo videos may not play.
• Page load times might increase because resources will not be cached locally.

We may update this Cookie Policy from time to time to reflect changes in our operational tracking practices or for legal and regulatory reasons. Please check back regularly to stay informed about our use of cookies and tracking technologies.

If you have any questions or require clarifications regarding our Cookie Policy, please contact our privacy desk: